Starbucks' new CEO Laxman Narasimhan recently reframed the firm's purpose: "With every cup, with every conversation, with every community-we nurture the limitless possibilities of human connection." This is an example of a __ A. functional strategy B. tactic C. corporate strategy D. contingency plan E. mission statement

Question

Starbucks' new CEO Laxman Narasimhan recently reframed the firm's purpose: "With every cup, with every conversation, with every community-we nurture the limitless possibilities of human connection." This is an example of a __ A. functional strategy B. tactic C. corporate strategy D. contingency plan E. mission statement

Answer 1

E. mission statementExplanation: A mission statement is a short, concise statement that describes the purpose or goal of an organization. It provides a clear and concise explanation of what the organization aims to achieve and how it plans to do so. In this case, Starbucks' new CEO Laxman Narasimhan has reframed the firm's purpose to emphasize the importance of human connection and the limitless possibilities it can bring. This statement reflects the company's core values and purpose, making it a mission statement.

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