A) promotion mix B) A) promotion miketing tools a firm uses to implement its marketing strategy is called the D) Torketing mix D)TOM E) marketing effort 9) It is most accurate to say that customers buy from stores and firms that offer which of the following? A) the highest value for the dollar D) the highest level of customer satisfaction B) the highest customer -perceived D) the most attractive company satisf E) the most concern for society's interests A) The production concept and competition have lowered price 10) Which of the following best explains why consumers have greater power and control in today's marketplace? B) Implementation of the product concept has resulted in continually improving products. (1) Contementation orthe product can products and servicentinually D) More companies are implementing societal marketing and weighing long-term costs and benefits. E) Through new communication technologies, customers have more access to information and more methods of sharing their opinions with other customers 11) Suzie Chan strengthens her company's connections by treating suppliers of raw materials, vendors, and distributors as partners in delivering customer value. What type of management is she practicing? A) outside partnering B) inside partnering C) marketing D) supply chain E) customer development 12) Stew Leonard, the owner of a highly successful regional supermarket chain.reacts adversely to losing a single customer sale. He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if she remains in the area. Stew Leonard's concern is an illustration of which of the following? A) share of customer B) market share C) partner relationship management D) customer lifetime value E) market share maintenance 13) Which of the following is the total combined customer lifetime values of all a company's current and poten customers? A) share of customer B) customer lifetime value C) customer equity D) profitability E) share of market 14) An organic farmer has identified three distinct groups who might be interested in his products:vegeta people who are concerned about chemicals in their foods, and people who consider themselves innovator trendsetters. These three groups are examples of A) marketing mixes B) market segments C) value propositions D) mass markets E) marketing intermediaries

Question

A) promotion mix B) A) promotion miketing tools a firm uses to implement its marketing strategy is called the D) Torketing mix D)TOM E) marketing effort 9) It is most accurate to say that customers buy from stores and firms that offer which of the following? A) the highest value for the dollar D) the highest level of customer satisfaction B) the highest customer -perceived D) the most attractive company satisf E) the most concern for society's interests A) The production concept and competition have lowered price 10) Which of the following best explains why consumers have greater power and control in today's marketplace? B) Implementation of the product concept has resulted in continually improving products. (1) Contementation orthe product can products and servicentinually D) More companies are implementing societal marketing and weighing long-term costs and benefits. E) Through new communication technologies, customers have more access to information and more methods of sharing their opinions with other customers 11) Suzie Chan strengthens her company's connections by treating suppliers of raw materials, vendors, and distributors as partners in delivering customer value. What type of management is she practicing? A) outside partnering B) inside partnering C) marketing D) supply chain E) customer development 12) Stew Leonard, the owner of a highly successful regional supermarket chain.reacts adversely to losing a single customer sale. He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if she remains in the area. Stew Leonard's concern is an illustration of which of the following? A) share of customer B) market share C) partner relationship management D) customer lifetime value E) market share maintenance 13) Which of the following is the total combined customer lifetime values of all a company's current and poten customers? A) share of customer B) customer lifetime value C) customer equity D) profitability E) share of market 14) An organic farmer has identified three distinct groups who might be interested in his products:vegeta people who are concerned about chemicals in their foods, and people who consider themselves innovator trendsetters. These three groups are examples of A) marketing mixes B) market segments C) value propositions D) mass markets E) marketing intermediaries

Answer 1

1. A2. B3. E4. A5. D6. C7. B

Answer 2

## Step 1The first question is asking for the term that describes the combination of factors a firm uses to implement its marketing strategy. The correct term for this is "Promotion Mix".## Step 2The second question is about what customers are most likely to buy from stores and firms. The most accurate answer is "perceived value".## Step 3The third question is about why consumers have greater power and control in today's marketplace. The most accurate answer is "Through new communication technologies, customers can easily share their opinions with other customers".## Step 4The fourth question is about the type of management Suzie Chan is practicing by treating suppliers of raw materials, vendors, and distributors as partners in delivering customer value. The correct answer is "outside partnering".## Step 5The fifth question is about Stew Leonard's concern about losing a single customer sale. The correct answer is "customer lifetime value".## Step 6The sixth question is about the total combined customer lifetime values of all a company's current and potential customers. The correct answer is "customer equity".## Step 7The seventh question is about the three distinct groups who might be interested in an organic farmer's products. The correct answer is "market segments".

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