After selecting the strategy, underline the critical parts of the study that helped you come to that conclusion. Case Study #1: You walk into a clothing store and see what is probably the most incredible leather jacket you've ever seen. You try it on look in the mirror and decide you must have it. While wearing this item, you imagine onlookers clutching their chests and gasping every time you walk into a room or cross a street. You lift the sleeve to chec the price - 1,000 Well, that's that, you think. You start to head back to the hanger when a salesperson stops you "You like it?" "I love it, but it's just too much." "No, that jacket is on sale for 400 It's expensive, and you don't need it, but 600 off the price seems like a great deal for a coat that will increase cool by a factor of 11. You put it on your card, unaware you've just seen it.

Question

After selecting the strategy, underline the critical parts of the study that helped you come to that conclusion. Case Study #1: You walk into a clothing store and see what is probably the most incredible leather jacket you've ever seen. You try it on look in the mirror and decide you must have it. While wearing this item, you imagine onlookers clutching their chests and gasping every time you walk into a room or cross a street. You lift the sleeve to chec the price - 1,000 Well, that's that, you think. You start to head back to the hanger when a salesperson stops you "You like it?" "I love it, but it's just too much." "No, that jacket is on sale for 400 It's expensive, and you don't need it, but 600 off the price seems like a great deal for a coat that will increase cool by a factor of 11. You put it on your card, unaware you've just seen it.

Answer 1

The critical parts of the study that helped me come to the conclusion are:1. The jacket is described as "probably the most incredible leather jacket you've ever seen."2. The price of the jacket is

400.4. The customer initially thinks the jacket is too expensive but decides it's a great deal after hearing that there is $600 off the price.Based on these critical parts, it can be concluded that the customer was initially attracted to the jacket because of its perceived value and uniqueness. However, the salesperson's information about the discount and the reduced price influenced the customer's decision to purchase the jacket, even though they initially thought it was too expensive.

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