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9. for which type of product, consumer have low level of brand loyalty? a. convenience products b. shopping products c.- specialty

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9. For which type of product, consumer have low level of brand loyalty? a. Convenience Products b. Shopping Products c.- Specialty Products d. Unsought Products 10: If a company's marketing managers use a single brand name that identifies all the products of a company, this is called as __ . Please fill in the blanks with the appropriate alternative. a. -Umbrella brand - b. Generic brand c. Individual brand d. Private brand 11. A farmer who was selling its products to agencies previously now starts to sell through his Instagram account. This is an example for which concept? a. Disintermediation b. Reintermediation c. -Differential pricing d. Price transparency 12. "A structured approach used to increase the position of a company or its products in search engine natural or organic results-listings for selected keywords or phrases."What is the related concept? a. Search engine optimization b. Search engine marketing c. Paid-search marketing

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9. For which type of product, consumers have a low level of brand loyalty?a. Convenience Productsb. Shopping Productsc. Specialty Productsd. Unsought ProductsAnswer: a. Convenience Products10. If a company's marketing managers use a single brand name that identifies all the products of a company, this is called as __. Please fill in the blanks with the appropriate alternative.a. Umbrella brandb. Generic brandc. Individual brandd. Private brandAnswer: a. Umbrella brand11. A farmer who was selling its products to agencies previously now starts to sell through his Instagram account. This is an example for which concept?a. Disintermediationb. Reintermediationc. Differential pricingd. Price transparencyAnswer: a. Disintermediation12. "A structured approach used to increase the position of a company or its products in search engine natural or organic results-listings for selected keywords or phrases." What is the related concept?a. Search engine optimizationb. Search engine marketingc. Paid-search marketingAnswer: a. Search engine optimization