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When developing the marketing mix, what is the basis for any successful marketing strategy? A. Customer needs and wants B. Value packaging C. Product mix offerings D. Features and benefits E. Offering the best product for the least amount of money Companies who price their product low enough to attract a large number of buyers are most likely pursuing __ objectives. A. Stable market pricing B. High profits C. Stable market activity D. Low market volatility E. High market share Electronic appliances and mobile devices are instances of __ , Given their comparatively higher costs this necessitates a more thorough consideration of alternatives before making a purchase. A. Specialty goods B. Production items C. hopping goods D. Expense items E. Capital items SHARAF STORE creates __ utility by offering flexible payment methods for their customer.such as installment plans or buy-now-pay-later optiol allowing customers to acquire the smartphone without paying the full price upfro A. Place utility B. Time utility C. Value utility D. Possession utility E. Form utility
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1. When developing the marketing mix, what is the basis for any successful marketing strategy?A. Customer needs and wantsExplanation: The basis for any successful marketing strategy is understanding and addressing the needs and wants of the customers. By identifying and meeting customer needs, companies can develop products and services that are appealing to their target market, leading to increased sales and customer satisfaction.2. Companies who price their product low enough to attract a large number of buyers are most likely pursuing __ objectives.E. High market shareExplanation: Companies that price their products low enough to attract a large number of buyers are most likely pursuing objectives related to increasing their market share. By offering their products at a lower price, they can attract a larger customer base and gain a larger portion of the market.3. Electronic appliances and mobile devices are instances of __, Given their comparatively higher costs this necessitates a more thorough consideration of alternatives before making a purchase.A. Specialty goodsExplanation: Electronic appliances and mobile devices are instances of specialty goods. These are products that are unique, high-quality, and often have a higher price tag compared to other goods. Due to their higher costs, consumers typically spend more time researching and comparing different options before making a purchase decision.4. SHARAF STORE creates __ utility by offering flexible payment methods for their customers, such as installment plans or buy-now-pay-later options, allowing customers to acquire the smartphone without paying the full price upfront.D. Possession utilityExplanation: SHARAF STORE creates possession utility by offering flexible payment methods for their customers. Possession utility refers to the value or benefit that a customer receives from being able to possess or use a product or service. By providing installment plans or buy-now-pay-later options, SHARAF STORE allows customers to acquire the smartphone without paying the full price upfront, making it easier for them to possess the product and derive value from it.