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QUESTION TWO (a) Explain the meaning and use of political communication. (10 marks)
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Political communication refers to the process of conveying and exchanging information, ideas, and messages between political actors, such as politicians, political parties, and the public. It involves various forms of communication, including speeches, debates, media coverage, social media, and advertising.The main purpose of political communication is to influence public opinion, shape political discourse, and ultimately, to gain support for political agendas or candidates. It is a crucial tool for political actors to communicate their policies, values, and vision to the electorate, as well as to respond to criticisms and counterarguments.Political communication can take various forms, such as:1. **Speeches and Rallies:** Politicians use speeches and rallies to convey their messages directly to the public, express their views on important issues, and rally support for their campaigns.2. **Media Coverage:** The media plays a significant role in political communication by providing platforms for political actors to reach a wider audience. This includes news coverage, interviews, and analysis of political events and issues.3. **Social Media:** Social media platforms have become increasingly important in political communication, allowing politicians to engage with the public, share their messages, and respond to real-time events and feedback.4. **Advertising:** Political advertising, including television, radio, and online ads, is used to persuade voters, highlight the strengths of a candidate or party, and attack opponents.5. **Debates:** Debates provide a platform for political candidates to engage in direct dialogue, discuss key issues, and present their policies and ideas to the public.Overall, political communication is essential for the functioning of democratic societies, as it enables citizens to make informed decisions, hold political actors accountable, and participate in the political process.