Managers of retail stores hotels, and supermarkets often use ambient scents to increase sales and influence buyers' choices. A marketing research journal published a study that investigated whether food-related ambient scents had an researchers compared two ambient scents-chocolate chip cookie (the indulgent scent) and strawberry (the non-indulgent scent). Each scent was run for one hour At the end of the hour, all purchases at the store were classified as either heal ice cream), or neutrallnonfood The number of products purchased in each category for both the indulgent and non-indulgent scents are summarized in the accompanying table. Construct side-by side bar charts to compare the percentages o scents. According to the researchers, "exposure to an indulgent (vs. non-indulgent)ambient scent leads to lower (higher) degree of unhealthy (healthy) food purchases." Is this claim reasonable? Explain. E: Click the icon to view the table of purchases. Construct side-by-side relative frequency bar charts, letting the left (blue) bar represent the indulgent scents and the right (yellow)bar represent the non-indulgent scents. Choose the correct graph below. Click here to view chart a Click here to view chart b Click here to view chart d. Click here to view chart C, According to the researchers "exposure to an indulgent (vs. non-indulgent) ambient scent leads to lower (higher)degree of unhealthy (healthy)food purchases." Is this claim reasonable? Explain. A. Yes, because for indulgent scents, the relative frequency of healthy purchases is less than the relative frequency for neutral purchases while this relationship is reversed for non-indulgent scents.

Question

Managers of retail stores hotels, and supermarkets often use ambient scents to increase sales and influence buyers' choices. A marketing research journal published a study that investigated whether food-related ambient scents had an researchers compared two ambient scents-chocolate chip cookie (the indulgent scent) and strawberry (the non-indulgent scent). Each scent was run for one hour At the end of the hour, all purchases at the store were classified as either heal ice cream), or neutrallnonfood The number of products purchased in each category for both the indulgent and non-indulgent scents are summarized in the accompanying table. Construct side-by side bar charts to compare the percentages o scents. According to the researchers, "exposure to an indulgent (vs. non-indulgent)ambient scent leads to lower (higher) degree of unhealthy (healthy) food purchases." Is this claim reasonable? Explain. E: Click the icon to view the table of purchases. Construct side-by-side relative frequency bar charts, letting the left (blue) bar represent the indulgent scents and the right (yellow)bar represent the non-indulgent scents. Choose the correct graph below. Click here to view chart a Click here to view chart b Click here to view chart d. Click here to view chart C, According to the researchers "exposure to an indulgent (vs. non-indulgent) ambient scent leads to lower (higher)degree of unhealthy (healthy)food purchases." Is this claim reasonable? Explain. A. Yes, because for indulgent scents, the relative frequency of healthy purchases is less than the relative frequency for neutral purchases while this relationship is reversed for non-indulgent scents.

Answer 1

## Step 1The problem involves constructing side-by-side bar charts to compare the percentages of indulgent and non-indulgent scents. The indulgent scent is represented by the chocolate chip cookie scent, while the non-indulgent scent is represented by the strawberry scent. The purchases are categorized into three types: unhealthy food, healthy food, and neutral/non-food.## Step 2The claim made by the researchers is that exposure to an indulgent scent leads to lower unhealthy food purchases, while exposure to a non-indulgent scent leads to higher unhealthy food purchases.## Step 3To verify this claim, we need to compare the relative frequency of unhealthy food purchases under both conditions. If the claim is correct, the relative frequency of unhealthy food purchases should be lower when the indulgent scent is present and higher when the non-indulgent scent is present.## Step 4Looking at the options, option A states that for indulgent scents, the relative frequency of healthy purchases is less than the relative frequency for neutral purchases, while this relationship is reversed for non-indulgent scents. This aligns with the researchers' claim, suggesting that the claim is reasonable.

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