Customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options? Customer perceived value Marketing myopia Customer relationship management Customer satisfaction

Question

Customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options? Customer perceived value Marketing myopia Customer relationship management Customer satisfaction

Answer 1

The correct answer is 'Customer perceived value.' Customer perceived value refers to the evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers. It is the customer's assessment of the overall utility of a product or service based on perceptions of what is received and what is given.

Soru

Customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options? Customer perceived value Marketing myopia Customer relationship management Customer satisfaction

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