Soru
the concept holds that consumers will favor producto that offer the most in quality, performance and innovative features Marketing Product Selling
Çözüm
4.6
(171 Oylar)
İclal
Usta · 5 yıl öğretmeni
Uzman doğrulaması
Cevap
The concept you are referring to is known as "product differentiation." Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. By emphasizing unique features, benefits, or qualities, companies aim to make their products more appealing to consumers.In essence, product differentiation seeks to highlight how a product stands out in terms of quality, performance, and innovative features. This strategy helps businesses create a competitive edge and can lead to increased customer loyalty and market share.For example, a smartphone manufacturer might differentiate its product by offering a longer battery life, a higher-resolution camera, or faster processing speed compared to competitors. By focusing on these unique attributes, the company can attract consumers who prioritize these specific features.Overall, product differentiation is a key aspect of marketing and selling strategies, as it helps businesses communicate the unique value proposition of their products to potential customers.