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EXAM PART 3- Social Media Marketing Strategy (20 minutes) Prepare a social media marketing strategy for smart glasses using the following structure: A. Platform Selection B. Content Types and Themes C. Campaign Message and Slogan D. Advertising types. (Influencer Collaborations etC.) E. Engagement Strategles F. Keyperformance Indicators (KPIs) you would track
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. Platform Selection:1. Instagram: Instagram is a highly visual platform, making it perfect for showcasing the sleek design and features of smart glasses. Utilize Instagram to share high-quality images and videos of the product, as well as user-generated content.2. YouTube: Create engaging video content, such as product demos, tutorials, and customer testimonials, to showcase the smart glasses in action.3. TikTok: TikTok is a popular platform for short-form videos, which can be used to create entertaining and informative content about the smart glasses.4. Facebook: Utilize Facebook to target a broader audience and share a variety of content, including images, videos, and blog posts.5. Twitter: Use Twitter to share real-time updates, news, and customer engagement.B. Content Types and Themes:1. Product demos: Showcase the features and benefits of the smart glasses through engaging video and image content.2. User-generated content: Encourage customers to share their experiences with the smart glasses and showcase their content on social media channels.3. How-to guides and tutorials: Create educational content that teaches customers how to use the smart glasses and highlights their features.4. Customer testimonials: Share positive reviews and testimonials from satisfied customers to build trust and credibility.5. Behind-the-scenes content: Give customers a sneak peek into the design and development process of the smart glasses.C. Campaign Message and Slogan:"See the world in a smarter way."D. Advertising types:1. Influencer Collaborations: Partner with influencers in the tech and fashion industries to showcase the smart glasses and reach a wider audience.2. Sponsored content: Collaborate with popular social media creators to produce sponsored content that highlights the smart glasses.3. Retargeting ads: Utilize retargeting ads to reach users who have previously shown interest in the smart glasses.E. Engagement Strategies:1. Respond to customer inquiries and comments in a timely and professional manner.2. Host giveaways and contests to encourage engagement and build brand loyalty.3. Utilize social listening to stay on top of industry trends and customer conversations.F. Key Performance Indicators (KPIs):1. Reach: Track the number of impressions and views for each piece of content to measure its reach.2. Engagement: Monitor the number of likes, comments, and shares to gauge audience engagement.3. Conversion rate: Track the number of clicks and sign-ups to measure the effectiveness of social media campaigns.4. Return on investment (ROI): Calculate the ROI of social media campaigns by comparing the cost of advertising to the revenue generated from social media efforts.