LESSON 437 PRICING S TRAT EGIES Below are case studies that have questions. When asked for the pricing strategy, choose from the following list: Anchor Pricing Value-Based Pricing Cost Plus Pricing Penetration Pricing After selecting the strategy.underline the critical parts of the study that helped you come to that conclusion. Case Study #7: You walk into a clothing store and see what is probably the most incredible leather jacket you've ever seen. You try it on, look in the mirror and decide you must have it. While wearing this item, you imagine onlookers clutching their chests and gasping every time you walk into a room or cross a street.You lift the sleeve to check the price - 1,000 Well, that's that, you think. You start to head back to the hanger when a salesperson stops you. "You like it? "I love it, but it's just too much." "No, that jacket is on sale for 400 It's expensive, and you don't need it, but 600 off the price seems like a great deal for a coat that will increase your cool by a factor of 11. You put it on your card, unaware you've just seen it. What pricing strategy is in action here? Case Sudy 12: A grocery store has decided to launch a private label yogurt. They have examined customers' perceptions of their product and found through customer surveys that mothers liked the private label product because they perceived it to be less damaging to their children's teeth than the more sugary branded yogurt. They decide the value of this benefit is an additional 50 cents in price. However they lack a name brand'among customers and estimate this will deduct 30 cents from the price. They then run store simulations in which customer price sensitivity. competitor reactions, and other factors are taken into consideration. After this, they determine their price should be two times more than initially estimated. __ Case Your company is introducing a new line of chairs. The chairs are available in 7 different colors and are being produced in China. The per-unit production and distribution costs are 500 per chair, including 200 labor, 150 materials, and 150 in fixed and variable overhead The company's typical mark-up is double above cost. __ Case Study ite. You walk into Best Buy looking for a TV. Twenty different choices surround you. 80 inch - 50 inch. 3D - flat screen-curved screen.You finally decide on a basic flat-screen TV.You look at two different models and compare their features and prices. One is 50 inches and costs 1,000 while another is 48 inches and costs 600 In this case, you think that the 600 TV offers the best value because you're paying 400 less for a TV that's only 2 inches smaller. You grab the salesperson and purchase the 600 TV, feeling like you got a great deal, and perhaps it was mismarked! What pricing strategy did Best Buy use? Anigment Subject to Change I Groza Uncharted Learning MFP COPYRIGHT WARNING: Do not reproduce or make available to persons outside your school