1. Indwiduals and households that buy or acquire goods and services for personal consumption mixte up the A) consumer market __ B) market offering C)market mix D) subculture E) social class 2. Companies can research many aspects of buying decisions. However.the one that is the most difficult to identify is A) what consumers buy __ B) how and how much they buy C) why they buy D) when they buy E) where they buy 3. Marketing stimuli consist of the four Ps Which of the following is NOT one of these? A) product B) packaging C) price D) promotion E) place 4. In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment? A)economic B) technological C)social D) political E) cultural 5. __ is the most basic determinant of a person's wants and behavior. A) Culture B) Brand personality C) Cognitive dissonance D) Motive E) Actitude 6.Each culture contains smaller __ ,or groups of people with shared value systems based on common life experiences and situations. A) cultural universals B) reference groups C) subcultures D) monocultures E) social networks 7. __ involves enlisting established influencers or creating new influencers to spread the word about a firm's brands. A) Word-of-mouth influence B) Opinion leading C) Influencer marketing D) Social networking E) Using a reference group 8. __ are society's relatively permanent and ordered divisions whose members share similar values, interests. and behaviors. A) Social classes B) Societal norms C) Reference groups D) Universal cultures E) Social networks 9. __ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter. A) Positioning B) Mass customization C) Market targeting D) Market segmentation E) Differentiation 10 __ involves actually discongrating the form's market ring to create superior customer white A) Mass customization B) Differentiation C) Market segmentation D) Diversifying E)Targeting 11. When marketers at Fair 8 Leigh line selected the Gen Z.. demographic group that includes many college students, as an untapped group of potental customers for their new line of products, they were engaging in __ B) local marketing C) market diversification D) market targeting E) product positioning 12. Many companies today are localiting their products. advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods This is an example of __ A) geographic s segmentation B) product diversification D)psychographic segmentation E) demographic segmentation 13. Which of the following is NOT one of the major variables used in segmenting consumer markets? A) demographic B)behavioral C)ethical D geographic E) psychographic 14. __ segmentation divides the market into segments based on variables such as age. life-cycle sage gender. income, occupation, education, religon,ethnicity. and generation. A) Geographic B)Benefit C) Occasion D)Psychographic E) Demographic 15. __ can be a poor predictor of a person's health. work or family status, needs, or buying power. A) Occupation B) Education C) Ethnicity D) Religion E) Age 16. Marketers who use __ often segment their markets by consumer lifestyles and d base their marketing strategies on lifestyle appeals. A) demographic segmentation B) geographic segmentation C) benefit segmentation D) psychographic segmentation E) occasion segmentation 17. __ requires finding the major advantages people look for in a product class, the kinds of people who look for each positive aspect of a product, and the major brands that deliver it. A) Gender segmentation B) Psychographic segmentation C) Benefit segmentation D) Geographic segmentation E) Age and life-cycle segmentation 18. A __ consists of a set of buyers who share