e) Explain any two (2) factors that are important in determining whether observational learning will occur , according to Albert Bandura (4 marks)

ccording to Albert Bandura's social learning theory, two important factors that determine whether observational learning will occur are:<br /><br />1. Attention: For observational learning to take place, an individual must pay attention to the model or behavior being observed. Factors that influence attention include the model's characteristics, such as their attractiveness, competence, or similarity to the observer, as well as the observer's motivation and interests.<br /><br />2. Retention: Observational learning requires that the individual be able to remember and retain the information observed. This involves encoding the behavior into memory and being able to recall it later. Factors that influence retention include the observer's cognitive abilities, prior knowledge, and the use of mnemonic strategies.<br /><br />By paying attention to the model and retaining the observed behavior, individuals can effectively learn and replicate new behaviors through observation, as proposed by Albert Bandura.