5 This way a person of influence claims someone is an expert even if they may not be Scarcity Authority Reciprocity Social Proof Multiple Choice 3 points

## Step 1<br />The problem presents a scenario where a person of influence claims someone is an expert even if they may not be. This is a psychological tactic used to persuade others.<br /><br />## Step 2<br />The options provided are Scarcity, Authority, Reciprocity, and Social Proof. Each of these represents a different psychological principle used in persuasion.<br /><br />## Step 3<br />Scarcity refers to the principle that people are more likely to value something that is scarce or hard to get.<br /><br />## Step 4<br />Reciprocity refers to the principle that people are more likely to return a favor when someone does something for them.<br /><br />## Step 5<br />Social Proof refers to the principle that people are more likely to do something if they see others doing it.<br /><br />## Step 6<br />Authority refers to the principle that people are more likely to follow the advice of someone they perceive as an authority or expert.<br /><br />## Step 7<br />In this case, the person of influence is claiming someone is an expert, which is a clear application of the Authority principle.