This way a person of influence claims someone is an expert even if they may not be Social Proof Scarcity Reciprocity Authority

## Step 1<br />The problem presents a scenario where a person of influence claims someone is an expert even if they may not be. This is a psychological tactic used to persuade others.<br /><br />## Step 2<br />The options provided are Social Proof, Scarcity, Reciprocity, and Authority. Each of these represents a different psychological tactic used in persuasion.<br /><br />## Step 3<br />Social Proof is a psychological principle where people tend to follow the actions of others in a given situation. This is not the correct answer because the scenario does not involve people following the actions of others.<br /><br />## Step 4<br />Scarcity is a psychological principle where people are persuaded by the idea that they might miss out on something if they don't act quickly. This is not the correct answer because the scenario does not involve people being persuaded by the idea of missing out on something.<br /><br />## Step 5<br />Reciprocity is a psychological principle where people feel obligated to return a favor when something is done for them. This is not the correct answer because the scenario does not involve people feeling obligated to return a favor.<br /><br />## Step 6<br />Authority is a psychological principle where people are persuaded by the idea that an authority figure or expert is endorsing something. This is the correct answer because the scenario involves a person of influence (an authority figure) claiming someone is an expert.