The major importance of service Providing your customers with quality service is important for the following main reasons, 1. Service is a distinguisher This means that there are many businesses competing by providing similar services and products. In leisure and tourism, the quality of the product can usually be seen in the customer service that is offered.If you can't distinguish your product from the competition by price, you need to do so through a good reputation for service. 2. Service is a value adder A product has value addition when it is made more useful to the customer. Example tea bags are more expensive than loose-leaf tea CUSTOMER CARE & SERVICE 2016e.c Customer oriented and product oriented philosophies Product oriented philosophy (old philosophy) Is a management philosophy or organizational culture that is based on the company's product. The tendency here is to focus on how to get customers to buy the product,and decisions are based on what is good or bad for the company's products. Customer oriented philosophy Is a management philosophy or organizational culture that is based on the needs and desires of its customers. The tendency here is to focus on what customers in the market place want and to develop products to meet those needs. Decisions are usually based on customer needs. Understanding the service product For many years businesses treated services much the same as they treated any retail good. However ......................................................................new view emerged which understands service is distinctly different from retail.