The __ concept holds that consumers will favor products that offer the most in quality, performance and innovative features. Marketing Product Selling

## Step 1<br />The problem is asking us to identify the concept that holds that consumers will favor products that offer the most in quality, performance, and innovative features. The options given are Marketing, Product, and Selling.<br /><br />## Step 2<br />The concept that consumers will favor products that offer the most in quality, performance, and innovative features is a fundamental principle of Marketing. This is because Marketing is the process of promoting, selling, and distributing a product or service. This includes everything from product design to the final sale.<br /><br />## Step 3<br />Marketing is not just about selling a product, but also about understanding the needs and wants of the consumers and then designing a product that meets those needs and wants. This is why Marketing is the correct answer.