EXCEPT all or'n business-to- EXCESS marketing enhances all of the A) targeting __ within litating get business individuals Maculat arect buying decisions between ating anytisit crganizations selling and buying D) mant information control of and access to gr conferences person with customers at trade shows important information control of and access to 14)ducts? of the following is true with regard to products? B) Proce than that of services. thany of products is far more difficult to C) Prizations, persons, places and ideas do not onstude experiences, D) Products are not meant for sale in the market. D) Products include services salein persons, places, organizations, ideas, or mixture of perso essentially intangible. E) Products refer to only those activities that are 15) Marketing mix planning begins with __ A) building an offering that brings value to target customers B) finding a suitable promotion strategy for the product C) setting a reasonable price for the product D) selecting the right channel for distribution of the product E) calculating the total costs involved in manufacturing the product 16) Market offering includes everything from pure tangible goods to pure services, as well as combinations of goods and services. Which of the following is NOT a product or service? A) breakfast cereal B) rental car C) free concert D) shoes E) haircut 17) Product planners need to consider products and services on three levels.Each level adds more customer value. The most basic level is __ which addresses the question."What is the buyer really buying?" A) an actual product B) an augmented product C) core customer value D) co-branding E) exchange value 18) Product planners need to consider products and services on three levels. At the third level, product __ planners must build A) an actual product B) an augmented product C) core customer value D) a brand personality E) a basic product 19) __ are consumer products and services that customers susually buy frequently, immediately, and with minimal comparison and buying effort. A) Unsought products B) Capital items C) Shopping products D) Convenience products E) Supplies and repair services 20) __ are less frequently purchased consumer products and services that customers compare carefully on suitability, quality.price, and style. A) Shopping products B) Convenience products C) Unsought products D) Capital items E) Supplies and repair services 21) Erica wants to replace her old washing machine with a new one.In order to get the maximum value for her money, she plans to spend substantial time and effort in gathering information and making product comparisons before making the actual purchase. In this instance, Erica is planning to buy a(n) __ product. A) convenience B) unsought C) specialty D) shopping E)exclusive 22) A hickory rocking chair, handmade by an Amish woodcarver in Lancaster, Pennsylvania,from locally grown wood, is an example of a __ A) convenience product B) capital item C) service D) specialty product E) product attribute 23) Which of the following is NOT part of the business market? A) Kruger Group sells interior security systems to resorts. B) A country club buys safety equipment for its swimming pool. C) Maria Theresa shops for her family's groceries at the local Whole Foods store. D) A firm buys laptops from Dell for company salespeople to use when traveling salespeople sells a vinyl printing press to a E) Alimaturer of plastic storage containers.