34) As a consequence of the green movement, many companies are developing strategies and practices that support __ ment intervention A) B) environmental sustainability E) rapid exploitation of natural resources D) mass marketing C) deregulation 35) Marketers who use __ often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals A) demograph ic segmentation B)geographic segmentation E) occasion segmentation D) psychographi c segmentation benefit segmentation . 36) When an airline goes after a "share of travel" from its customers,it is attempting to increase __ A) partner equity B) share of customer C) profit margins D) customer -managed relationships E) customer ownership 37) Walmart relies on sound relationships with its low-cost suppliers in order to pass low prices on to consumers. Thus, forming a __ is crucial to Walmart's success. A) value delivery network B) growth-share matrix C) customer relationship management policy D) market concept philosophy E) diversification strate 38) The __ environmen consists of factors that affect consumer purchasing power and spending patterns. A) cultural B) political C) technological D) economic E) natural 39) Which type of organization helps companies to stock and move goods from their points of origin to their destination? A) financial intermediaries B) physical distribution firms E) suppliers C) marketing services agencies D) resellers 40) The real value of a company's marketing research and information system lies in the __ A) amount of data it generates B) variety of contact methods it uses C) efficiency with which it completes studies D) quality of customer insights it provides E) marketing information system it follows PART II (20p) 1. What are the steps of the marketing research process? How do companies conduct research?