This model is highly firm centric, where the firm believes that the competitive edge lies in its ability to innovate. Conventional Contemporary Competitive None of the above

The correct answer is "Competitive." In this context, the term "competitive" refers to the firm's belief that its competitive advantage comes from its ability to innovate. This suggests that the firm focuses on being competitive in the market by continuously innovating and improving its products, services, or processes to gain a competitive edge over its rivals.