After concept testing, a firm would engage in which stage for developing and marketing a new product? Marketing strategy development Business analysis Product development Test marketing

fter concept testing, the next stage for developing and marketing a new product would be product development. Concept testing is typically done to assess the viability and acceptance new product idea among potential customers. Once the concept has been tested and refined, the company would move on to the product development stage, where the actual product is designed, developed, and tested. This stage involves creating a prototype or sample of the product and refining it until it meets the company's standards and customer expectations. Once the product development stage is complete, the company would then move on to the test marketing stage, where the product is introduced to a limited market to assess its performance and gather feedback before a full-scale launch.