h) Social Media has gained a lot of attention in recant years Many organizations are taking it seriously to an extenl of hiring a a social media marketing manager Assuming you have been hired as a marketing manager, Highlight ways you can use Social media to add value to a business. (4 marks) i) Define the following words.(3 marks) iii) Software i) Computer ii) Hardware

h) As a social media marketing manager, there are several ways you can use social media to add value to a business:<br /><br />1. **Brand Awareness and Recognition**: Utilize social media platforms to create and share engaging content that promotes your brand. This helps increase visibility and recognition among your target audience.<br /><br />2. **Customer Engagement and Interaction**: Engage with your audience by responding to comments, messages, and mentions. This helps build a community around your brand and fosters customer loyalty.<br /><br />3. **Market Research and Insights**: Use social media to gather information about your target audience, their interests, and preferences. This data can be used to tailor your marketing strategies and improve customer satisfaction.<br /><br />4. **Promotion and Advertising**: Leverage social media platforms for targeted advertising campaigns. This allows you to reach a specific audience with relevant content, increasing the likelihood of conversions and sales.<br /><br />i) Definitions:<br /><br />1. **Software**: Software refers to a set of instructions or programs that tell a computer how to perform specific tasks. It is a collection of data or computer instructions that enable the computer to work. Software can be categorized into system software, application software, and middleware.<br /><br />2. **Computer**: A computer is an electronic device that processes data according to a set of instructions called a program. It consists of hardware components such as the central processing unit (CPU), memory, storage devices, and input/output devices. Computers are designed to perform various tasks, from simple calculations to complex data processing.<br /><br />3. **Hardware**: Hardware refers to the physical components of a computer system. It includes tangible parts such as the central processing unit (CPU), memory modules, storage devices (hard drives, solid-state drives), input/output devices (keyboard, mouse, monitor), and other peripheral devices. Hardware is essential for the functioning of a computer system.