question is 5 points). 4. Which one is related to the bargaining power of buyers? a.Barriers to entry b. Ability to substitute c.Uniqueness of each supplier's product d. Number and size of suppliers 5. __ means "the ability of a given segment to deliver superior value to the company." Please fill in the blanks. a.Target attractiveness b. Target compatibility c.Profile-based segmentation d. Need-based segmentation 6. Below you can find a sentence from macroenviron mental analysis of a hotel located at Kemer, Antalya. Please indica the macroenvironm ental factor to which this sentence belongs? "The hotel is located in a national park in which many species of plants and fishes are living." a.Political - legal b. Demographical c.Technological d. Natural

4. The correct answer is d. Number and size of suppliers. The bargaining power of buyers is influenced by the number and size of suppliers. If there are few suppliers or if they are large, they may have more bargaining power over buyers.<br /><br />5. The correct answer is a. Target attractiveness. Target attractiveness refers to the ability of a given segment to deliver superior value to the company. It considers factors such as the size of the segment, its growth potential, and the company's ability to serve it profitably.<br /><br />6. The correct answer is d. Natural. The sentence "The hotel is located in a national park in which many species of plants and fishes are living" refers to the natural environment in which the hotel is located. Natural factors in macroenvironmental analysis include physical and biological aspects of the environment, such as climate, geography, and ecosystems.