The combination of channels by which a firm gets its products to end users is referred to as its A. wholesalers B. intermediaries C. distribution mix D. direct selling E. retailers

The correct answer is C. distribution mix.<br /><br />The combination of channels by which a firm gets its products to end users is referred to as its distribution mix. This includes all the different elements and activities involved in the process of getting a product from the manufacturer to the final consumer. The distribution mix typically includes wholesalers, retailers, direct selling, and other intermediaries.