9. For which type of product, consumer have low level of brand loyalty? a. Convenience Products b. Shopping Products c.- Specialty Products d. Unsought Products 10: If a company's marketing managers use a single brand name that identifies all the products of a company, this is called as __ . Please fill in the blanks with the appropriate alternative. a. -Umbrella brand - b. Generic brand c. Individual brand d. Private brand 11. A farmer who was selling its products to agencies previously now starts to sell through his Instagram account. This is an example for which concept? a. Disintermediation b. Reintermediation c. -Differential pricing d. Price transparency 12. "A structured approach used to increase the position of a company or its products in search engine natural or organic results-listings for selected keywords or phrases."What is the related concept? a. Search engine optimization b. Search engine marketing c. Paid-search marketing

9. For which type of product, consumers have a low level of brand loyalty?<br />a. Convenience Products<br />b. Shopping Products<br />c. Specialty Products<br />d. Unsought Products<br /><br />Answer: a. Convenience Products<br /><br />10. If a company's marketing managers use a single brand name that identifies all the products of a company, this is called as __. Please fill in the blanks with the appropriate alternative.<br />a. Umbrella brand<br />b. Generic brand<br />c. Individual brand<br />d. Private brand<br /><br />Answer: a. Umbrella brand<br /><br />11. A farmer who was selling its products to agencies previously now starts to sell through his Instagram account. This is an example for which concept?<br />a. Disintermediation<br />b. Reintermediation<br />c. Differential pricing<br />d. Price transparency<br /><br />Answer: a. Disintermediation<br /><br />12. "A structured approach used to increase the position of a company or its products in search engine natural or organic results-listings for selected keywords or phrases." What is the related concept?<br />a. Search engine optimization<br />b. Search engine marketing<br />c. Paid-search marketing<br /><br />Answer: a. Search engine optimization