on. Target: sell more premium gym memberships - Free T-shirt and water bottle for new members Offer first month free if you apply by midnight tonight, and no charge for cancelling after one month Market three levels, e.g. basic , "be fit", premium price "be fit" close to premium Bring-a-friend special - 50% discount for 2nd person Offer 50% off the personal trainer fees Promise a refund if not 100% satisfied Tag line - The healthier, the happier Best ever offer:first month free One of the fastest-growing health clubs in the country

To sell more premium gym memberships, the following strategies can be implemented:<br /><br />1. Offer a free T-shirt and water bottle for new members.<br />2. Provide a first month free trial with no charges for cancellation after one month.<br />3. Market three levels of gym memberships: basic, "be fit", and premium, with the "be fit" membership price close to the premium.<br />4. Introduce a bring-a-friend special with a 50% discount for the second person.<br />5. Offer a 50% discount on personal trainer fees.<br />6. Promise a refund if not 100% satisfied.<br />7. Use the tagline "The healthier, the happier" and emphasize that it is one of the fastest-growing health clubs in the country.<br />8. Highlight the "Best ever offer: first month free" to attract new members.<br /><br />By implementing these strategies, the gym can effectively promote and sell more premium memberships to increase revenue and membership growth.