Soru
Strategic alliances give firms greater control over foreign activities than do agents and licensees. True False
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Usta · 5 yıl öğretmeniUzman doğrulaması
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True. Strategic alliances allow firms to have more control over their foreign activities compared to agents and licensees. In a strategic alliance, firms collaborate with each other to achieve common goals, share resources, and leverage each other's strengths. This collaboration provides firms with greater control over their foreign activities as they can jointly make decisions, share risks, and coordinate their efforts. On the other hand, agents and licensees are independent entities that act on behalf of the firm. While they can help the firm expand into foreign markets, they do not provide the same level of control as a strategic alliance.
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