(2 Marks) a) Briefly explain the meaning oi the tollowing terms and concepts. i) Technology ii)Innovation iii) Creativity iv) Creative Thinking v) Design b) Explain Five roles of technology in a business process. c). Discuss Amabile's (1983) five-stage componential model of creative process. (2 Marks) (2 Marks) (2marks) (2 Marks) (10 Marks) (10 Marks)

a) Briefly explain the meaning of the following terms and concepts.<br /><br />i) Technology: Technology refers to the application of scientific knowledge for practical purposes, especially in industry. It involves the use of tools, machines, and systems to solve problems, automate processes, and improve efficiency.<br /><br />ii) Innovation: Innovation is the process of introducing new ideas, products, or methods. It involves the creation and implementation of novel solutions that bring about significant improvements or changes in a particular field or industry.<br /><br />iii) Creativity: Creativity is the ability to generate original and innovative ideas or solutions. It involves thinking outside the box, exploring new possibilities, and coming up with unique and imaginative concepts.<br /><br />iv) Creative Thinking: Creative thinking is a cognitive process that involves generating new and original ideas or solutions. It involves approaching problems or challenges from different perspectives, making connections between seemingly unrelated concepts, and exploring unconventional ideas.<br /><br />v) Design: Design refers to the process of planning and creating a product, system, or structure. It involves the consideration of aesthetics, functionality, and usability to create a solution that meets the needs and preferences of the target audience.<br /><br />b) Explain Five roles of technology in a business process.<br /><br />1. Automation: Technology plays a crucial role in automating repetitive and time-consuming tasks, allowing businesses to streamline their processes and increase efficiency.<br />2. Communication: Technology facilitates effective communication within an organization and with external stakeholders. It enables real-time collaboration, sharing of information, and coordination of activities.<br />3. Data Analysis: Technology allows businesses to collect, store, and analyze vast amounts of data. This enables informed decision-making, identification of trends, and optimization of business strategies.<br />4. Marketing: Technology provides businesses with various marketing tools and platforms to reach their target audience. It enables personalized marketing campaigns, social media engagement, and online advertising.<br />5. Innovation: Technology drives innovation by providing new tools and platforms for product development, experimentation, and testing. It enables businesses to stay competitive and adapt to changing market conditions.<br /><br />c) Discuss Amabile's (1983) five-stage componential model of creative process.<br /><br />Amabile's (1983) five-stage componential model of the creative process outlines the stages involved in generating creative ideas or solutions. The five stages are:<br /><br />1. Domain: This stage involves gathering and understanding relevant information and knowledge within a specific domain or field. It lays the foundation for generating creative ideas.<br />2. Problem Formulation: In this stage, the individual identifies and defines the problem or challenge that needs to be addressed. It involves clarifying the problem and setting clear objectives for the creative process.<br />3. Idea Generation: This stage involves brainstorming and generating a wide range of ideas or solutions. It encourages the exploration of unconventional and innovative concepts.<br />4. Idea Evaluation: In this stage, the generated ideas are evaluated and assessed based on their feasibility, originality, and potential impact. It involves critical thinking and judgment to select the most promising ideas.<br />5. Implementation: This stage involves putting the selected ideas into action and developing them into tangible products, solutions, or strategies. It requires planning, execution, and collaboration to bring the creative ideas to fruition.<br /><br />Amabile's model emphasizes the importance of a combination of domain-specific knowledge, creative thinking, and evaluation skills in the creative process. It highlights the iterative nature of creativity, where ideas may undergo multiple rounds of evaluation and refinement before reaching the final implementation stage.