Which statement best describes qualitative research? Marketers prefer it because it is easier to do It is the only valid form of market research today It provides in-depth open-ended responses This is a better type of research than other forms

The statement that best describes qualitative research is: 'It provides in-depth open-ended responses.' Qualitative research is a type of research that focuses on understanding the underlying reasons, opinions, and motivations. It provides rich, detailed information that can help researchers gain a deeper understanding of a particular topic or issue.