markets in thinkets are similar to consumer A) the nature of the buying the same for both markets in that __ marke decision processing unit is in both the markets are same D. Ke purchase decisions ho satisfy who assume buying roles and D) both share the same market structure the markets E) the types of decision are fairly consistent in both Pure Drug Company produces insulin, a product with a very stable demand Even though the changed several times in the past two years the demand for Pure Drug's insulin remained relatively unaffected. In this instance the demand for insulin is A) latent B) negative representative of __ demand. C) inelastic D)derived E) composite 26) Demand for outboard motors depends on consumers purchasing fishing boats This is an __ A) primary B) composite C)derived D)elastic E) negative 27) A business purchase usually involves i es all of the following EXCEPT __ A) more decision participants B) manufacturing representatives C) more professional purchasing effort D) trained purchasing agents E) high-level trained supply managers The owners of a manufacturing firm in Ohio have 28) The ou a core network of suppliers to ensure an develetrupted supply of products This is an example of __ . A) capability management B) a supply bottleneck C) asset management D) backsourcing D) supplier development Sigma Inc., a software firm based in California, 29) Sigmu to printers from the designated any modifications This is an example of __ demand A) B) inelastic demand B) in straight rebuy __ situation, the "in" supplier may become nervous and feel pressured to put foot forward to protect an account and the "out" suppliers may see the present situation as an to make a better offer and gain new business A) straight rebuy B) new task C) reverse auction D) modified rebuy E) solutions selling 31) Peter Adams, an entrepreneur decided to start a new technology venture. As he needel servers and computers for his company he decided to order these from a local vendor who was offering attractive discounts. In this instance Peter __ A) faces a new task situation B) faces a modified rebuy situation C) is most likely to benefit the most from reverse auction D) faces the need for product differentiation E) plans to attract customers by offering products at below-market prices 32) __ refers to buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation. A) Systems selling B) Performance review C) Problem recognition D) Proposal solicitation E) General need specification 33) Sage Hospitals, a nonprofit organization. 33) Sage healthcare to the people in the Midwest. Management at Sage is involved in the __ market. A) government B)consumer C)wholesale D) institutional E) resell 34) Which of the following is one of the other 34) Whi in a f the followinonment apart from marketing stimuli? A)product stimuli B) cultural stimuli C)price stimuli D) place stimuli E) promotion stimuli

1. The correct answer is D) Ke purchase decisions ho satisfy who assume buying roles and. This option suggests that the decision-making processes in both markets are similar in that they involve individuals who assume buying roles and make purchase decisions.<br /><br />2. The correct answer is C) inelastic. Inelastic demand refers to a situation where the demand for a product remains relatively unaffected by changes in price. In this case, the demand for Pure Drug's insulin remained relatively unaffected even though the price changed several times in the past two years.<br /><br />3. The correct answer is C) derived. Derived demand refers to the demand for a product that arises as a result of the demand for another product. In this case, the demand for outboard motors depends on consumers purchasing fishing boats.<br /><br />4. The correct answer is B) manufacturing representatives. A business purchase usually involves more decision participants, more professional purchasing effort, trained purchasing agents, and high-level trained supply managers. Manufacturing representatives are not typically involved in business purchases.<br /><br />5. The correct answer is D) supplier development. Supplier development refers to the process of working with suppliers to improve their capabilities and enhance the supply of products. In this case, the owners of a manufacturing firm in Ohio developed a core network of suppliers to ensure an uninterrupted supply of products.<br /><br />6. The correct answer is B) in straight rebuy. A straight rebuy refers to a situation where a buyer reorders a product without any modifications. In this case, Sigmu Inc. is ordering printers from the designated supplier without any modifications.<br /><br />7. The correct answer is D) modified rebuy. A modified rebuy refers to a situation where a buyer orders a product with some modifications. In this case, the "in" supplier may become nervous and feel pressured to put forward a better offer, while the "out" supplier may see the present situation as an opportunity to make a better offer and gain new business.<br /><br />8. The correct answer is A) faces a new task situation. In this case, Peter Adams is facing a new task situation as he is starting a new technology venture and needs to order servers and computers from a local vendor.<br /><br />9. The correct answer is A) Systems selling. Systems selling refers to buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation.<br /><br />10. The correct answer is D) institutional. Sage Hospitals is a nonprofit organization that provides healthcare services to people in the Midwest. Management at Sage is involved in the institutional market, which refers to organizations that provide goods and services to other organizations.<br /><br />11. The correct answer is B) cultural stimuli. Cultural stimuli refer to the cultural factors that influence consumer behavior and decision-making. These factors can include values, beliefs, attitudes, and norms that are shared within a particular culture or society.