Which of the following is an overall goal of the promotion mix? To decrease operating expenses To persuade consumer to buy To convey a message inexpensively To have the right goods available

The overall goal of the promotion mix is to persuade consumers to buy. The promotion mix refers to the combination of different marketing communication tools used to promote a product or service. The main objective of the promotion mix is to effectively communicate the benefits and value of a product or service to target consumers in order to persuade them to make a purchase. While decreasing operating expenses, conveying a message inexpensively, and having the right goods available are important considerations in marketing, they are not the primary goal of the promotion mix.