1. With the recent explosion of information technologies. A) most the by abors are overloaded with data and __ often overwhelmed by it B) most marketing managers are concerned solely about the duplication of C) companies have ceased to feel the need for marketing information systems D) companies have ceased to maintain internal databases E) it has become more difficult and expensive to obtain 2. A(n) __ consists of people and procedures primary data dedicated to assessing information needs, developing the needed information, and helping decision cloping use the information to generate and validate actionable customer and market insights. A) enterprise planning system B) enterprise information system (C) marketing information system D) corporate performance managements pretem E) geographic information system 3. Kei,a senior marketing manager of pizzeria in North Florida, is currently researching electronic collections of consumer information within the company network to arrive at crucial marketing decisions. In this instance, Kei is using __ . A) ethnographic research B) internal databases C) descriptive research D) data warehouses E) causal research 4. Which of the following is an advantage of using an internal database? A) Data always remains current in internal databases. B) Highly sophisticated equipment and techniques are not required for maintaining internal databases. C) Internal databases can be accessed more quickly and cheaply than other information sources. D) Internal databases require less maintenance efforts. E) Information obtained from internal databases is almost always sufficient for making marketing decisions. [2/2] - 843567 Midterm Exam (13.11.2023) electronic devices! discriminat Books and lecture notes are not allowed! It is forbidden to give ecasers, ballpoins pens and pencils, talkand use following EXCEPT that __ 5. Problems puth internal databases include all of the A) data ages quickly B) the data is in the wrong form for making marketing decisions C) managing and mining mountains of information requires sophisticated equipment D) keeping a database current requires major effort E) information can be accessed more improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats Which of the following would help the firm achieve its objectives? A) ethnographic research B)strategic planning C) data warehousing D) competitive marketing intelligence E) customer relationship management 7. Firms use competitive marketing intelligence to __ A) create and sustain market monopolies B) counter the adverse effects of organizational anarchy C) perpetuate organizational learning D) gain early warnings of competitor moves and strategies E) strengthen weak ties with industry competitors 8. The goal of competitive marketing intelligence is to evaluate and prevent high employee turnover. A) True B) False 9. The goal of competitive marketing intelligence is to evaluate and prevent high employee turnover. A) True B) False 10. Competitive marketing intelligence is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketplace. __ A) True B) False