Refer to the scenario below to answer the following questions (27 to 29). Fun-Sav Fun Park began as a small amusement park in 1985. With nothing more than a merry-go-round, a slide, pony ridas and anice cream stand, Fun-Sport grew into a popular family attraction with 20 rides, a restaurant, and an outdoor performing arts theater. "My wife, Gail, and I didn't know what we were getting into,"commented Ron Hart,the owner. "We just knew that weekenders coming to the lakes in our rural area represented an untapped market." Today, thousands of visitors flock to Fun-Spot: families,children of all ages,and even senior citizens who enjoy strolling through the gardens and the arbon . "There's something here for everyone," Gail Hart said with a smile. "Dozens of companies hold annual company picnics here. We have welcomed class field trips. And we even had one wedding here at the park!" "Here's the funny thing."Ron chimed in. "We really don't know why we've been so successful. There is nothing else like Fun-Spot Fun Park in the area We were just lucky ." "I think it's the ambience of the park that has brought so many visitors," Gail added. "We provide a total package' of entertainment. Plus, we try to change our rides and various attractions from time to time for variety." Ron and Gail Hart admitted that making every visitor happy is a priority. "That has always been our philosophy," they said. "Like the park's motto at the entrance reads. We're here to make you happy!" And we've always been able to deliver on that because we've never allowed ourselves to grow too big too quickly." 27) Fun-Spot's mission is __ A) product oriented B) technology oriented C) market oriented D) design oriented E) narrowly focused on profits 28) Ron and Gail plan to lower Fun-Spot'prices in an effort to encourage customers to stay longer, visit more often, and spend more money during each visit. What type of strategy are Ron and Gail planning? A) market penetration B) market development C) product development D) product adaptation E) diversification 29) Ron and Gail owners of Fun-Spot strive to provide new offerings and entertainment options for their visitors. __ This type of strategy can be best described as A) market penetration B) market development C) product developmen D) niche marketing E) diversification 30) Which of the following is true with regard to strategic planning? A) At the corporate level, the company starts the strategic planning process by determining what portfolio of businesses and products is best for the company. B) A strategic plan deals with a company's short-term goals. C) The focus of strategic planning is to define a game plan for long-run survival and growth. D) The strategic plan is a statement of an organization's purpose. E) Strategic planning involves identifying segments of consumers with identical preferences. 31) Which of the following companies has a market-oriented I business definition? A) An electronics company, whose business definition is:"We produce microchips." B) A hotel, whose business definition is: "We rent rooms." C) An apparel company,whose business definition is: "We make and sell women's clothing." D) A cosmetic company, whose business definition is:"We sell hope and E) A pizzeria, whose business definition is:"We sell the world's most delicious thin-crust pizzas." 32) RedFin manufactures diving equipment that is highly regarded by customers worldwide.Each department in RedFin contributes to its success and can be thought of as a(n) __ A) link in the company's internal value chain B) separate organization C) independent subsidiary of the company D) separate market segment E) SBU 33) Crocus, a gift store specializes in serving customer segments that major competitors overlook and ignore . Which of the following best describes Crocus? A) market follower B) market challenger C) early adopter D) market nicher E) laggard