What is the term for the communication efforts that are designed to build goodwill and build favorable attitudes in consumers? A. Public relations B. Sales promotion C. Personal selling D. Promotion C E. Advertising

The correct answer is A. Public relations.<br /><br />Public relations refers to the communication efforts that are designed to build goodwill and favorable attitudes in consumers. It involves managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual actively engaging with the public, or publicizing positive news about the organization or individual.