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You walk into Best Buy looking for a TV. Twenty different choices surround you. 80 inch - 50 inch.3D-flat screen - curved screen. You finally decide on a basic flat-screen TV. You look at two different models and compare their features and prices. One is 50 inches and costs 1,000 while another is 48 inches and costs 600 In this case, you think that the 600 TV offers the best value because you're paying 400 less for a TV that's only 2 inches smaller You grab the salesperson and purchase the 600 TV, feeling like you got a great deal, and perhaps it was mismarked! What pricing strategy did Best Buy use?
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Kıdemli · 10 yıl öğretmeniUzman doğrulaması
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Based on the information provided, it seems that Best Buy used a pricing strategy known as "price differentiation" or "price discrimination." This strategy involves charging different prices for the same or similar products based on various factors, such as the size, features, or perceived value of the product.<br /><br />In this case, Best Buy likely used a pricing strategy where they charged a higher price for the larger 50-inch TV and a lower price for the smaller 48-inch TV. This allows them to cater to different customer preferences and budgets while maximizing their profits.<br /><br />By offering different sizes and features at different price points, Best Buy can attract a wider range of customers and meet their specific needs. Customers who are willing to pay a premium for a larger screen size or additional features can opt for the more expensive 50-inch TV, while those on a budget can choose the smaller 48-inch TV at a lower price.<br /><br />Overall, Best Buy's pricing strategy of offering a range of products at different price points allows them to cater to diverse customer preferences and maximize their profits.
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