Marco wants to open a sandwich shop near campus. Rather than start the business from scratch he considers purchasing a franchise from Jersey Mike's Subs.he decides to purchase the franchise, Marco would be the __ , and Jersey Mike's Subs would be the __ A. general partner; limited parther B. franchiser; franchisee C. licensee; licensor D. franchisee; franchiser E. grantee; grantor

## Step 1<br />In a franchise business model, there are two key roles: the franchiser and the franchisee. The franchiser is the party that owns the brand and the business model, and they provide the franchisee with the rights to use their brand and business model.<br />## Step 2<br />The franchisee is the party that purchases the rights to use the franchiser's brand and business model. They are the ones who will operate the business using the franchiser's established brand and business model.<br />## Step 3<br />In this case, Jersey Mike's Subs is the franchiser because they are the ones who own the brand and the business model. They are the ones who will provide Marco with the rights to use their brand and business model.<br />## Step 4<br />Marco is the franchisee because he is the one who is purchasing the rights to use Jersey Mike's Subs' brand and business model. He is the one who will operate the business using the franchiser's established brand and business model.