to __ __ humeries is called a __ When backed by buying power, were become . __ nory and suggest hypotheses D) analytic D descriptive a __ the larger environment It wants to accomplish in statement D) value proposition E) product strategy __ invests A) Scars to hold their market shan roducts that need less B) Cash cows C) Question marks E) Bears business definition? 7) Which of the following is NOT ,market-oriented bu i) "We bring innovation to every home." 5) The collection of businesses and products that make up a company is called its __ A) strategic business unit B) supply chain C) strateg c plan D) business portfolio E) internal value chain 9) Which of the following is a portfolio planning tool for identifying company growth A) BCG matrix through murket penetration, market development, product C) productimarket expansion grid . D) Harris matrix E) SWOT analysis 10) According to the Boston Consulting Group approach __ provides a measure of market attractiveness. A) product attribute B) product design C) market penetration D) market growth rate . E) market segmentation (I) . are human needs that are shaped by culture and individual personality. __ A) Necessities B) Wants C) Demands D) Values E) Exchanges __ are a type of 58U that often require heavy investment.to finance their rapid growth. A) Cash cows B) Question marks . C) Stars D) Dogs E) Bears (3) Sunny Brews is a coffeehouse chain based in Boston, It recently introduced Eva, a (5) Which of the Foring (1) Which of the fullywing is in clemer of the morning music one the infor __ dedicated planning pert to generite and relitions actionable customer agament system 17) Kei, a senior marketing manager of prizera in North Port is currently __ my ethnog D) data riptive research . 18) Which of the following his the marketing mix describes the goods and-services E) package 19) __ is the systematic collection and unalysis of publicly voluble information about consumers, competitors B) Competitive marketing D)SWOT analysis esearch E) Customer relationship musugenent 20) __ is the systematic devip, collection, washing and reporting of dao relevant A) Product marketing B) Strategic planning D) Market segmentation E) Causal research PART 2: True and False Questions 20) The goal of competitive marketing intelligence is to evaluate and prevent high employee turnover. A)True B) False 21) Market offerings are limited to physical products B)False A) True 22) Market penetration involves offering modified or new products to current markets B)False A) True 23) When sellers focus on existing needs and lose sight of underlying customer wants, they suffer from marketing myopia. A)True B) False 24) Market penetration involves offering modified or new products to current markets True B)False 25) Internal databases usually can be accessed more quickly and cheaply than other information sources. A)True B)False

1) The correct answer is D) descriptive. A descriptive statement provides information about the characteristics or attributes of a product or service.<br /><br />2) The correct answer is D) value proposition. A value proposition is a statement that explains the unique benefit or value that a product or service provides to customers.<br /><br />3) The correct answer is B) Cash cows. Cash cows are products or business units that generate consistent cash flow and require minimal investment.<br /><br />4) The correct answer is D) business portfolio. The collection of businesses and products that make up a company is called its business portfolio.<br /><br />5) The correct answer is A) BCG matrix. The BCG matrix is a portfolio planning tool used to identify company growth opportunities through market penetration, market development, product expansion, and diversification.<br /><br />6) The correct answer is D) market growth rate. According to the Boston Consulting Group approach, the market growth rate provides a measure of market attractiveness.<br /><br />7) The correct answer is B) Wants. Wants are human needs that are shaped by culture and individual personality.<br /><br />8) The correct answer is C) Stars. Stars are a type of $58U$ that often require heavy investment to finance their rapid growth.<br /><br />9) The correct answer is E) package. The package is the marketing mix element that describes the goods and services offered to customers.<br /><br />10) The correct answer is D) Competitive marketing research. Competitive marketing research is the systematic collection and analysis of publicly available information about consumers, competitors, and other relevant factors.<br /><br />11) The correct answer is C) Marketing research. Marketing research is the systematic development, collection, washing, and reporting of data relevant to marketing decisions.<br /><br />PART 2: True and False Questions<br /><br />12) The correct answer is B) False. The goal of competitive marketing intelligence is to evaluate and prevent high employee turnover.<br /><br />13) The correct answer is B) False. Market offerings are not limited to physical products; they can also include services, experiences, and ideas.<br /><br />14) The correct answer is B) False. Market penetration involves increasing the market share of existing products in current markets, not offering modified or new products to current markets.<br /><br />15) The correct answer is A) True. When sellers focus on existing needs and lose sight of underlying customer wants, they suffer from marketing myopia.<br /><br />16) The correct answer is B) False. Market penetration involves increasing the market share of existing products in current markets, not offering modified or new products to current markets.<br /><br />17) The correct answer is A) True. Internal databases usually can be accessed more quickly and cheaply than other information sources.