What is the goal of service quality initiatives? To constantly improve customer satisfaction at increasingly lower costs To provide the same customer service for all customer To engage with your customers so they recommend your products and services to others To offer your customers an unpleasant experience

The goal of service quality initiatives is to constantly improve customer satisfaction at increasingly lower costs. By focusing on enhancing the quality of service provided, businesses aim to meet and exceed customer expectations, leading to higher levels of customer satisfaction and loyalty. This, in turn, can result in increased customer retention, positive word-of-mouth, and ultimately, a competitive advantage in the market.