Product positioning is a process used by business who have a narrower range of products, and want to aim at just one segment of the market. True False

False. Product positioning is a marketing strategy used by businesses to create a unique image or identity for their product in the minds of their target audience. It is not limited to businesses with a narrower range of products or those who aim at just one segment of the market. Instead, it can be applied to any product or service, regardless of the number of products a business offers or the target market segments.