Feed back from customers It is much more important for business to receive feed back from their customers. If the business is doing things that customers like, then this fact should be publicized. If things are going wrong.it is important that the management is made aware that the actual level of service doesn't relate to the quality criteria or to customer expectations. Customer care golden rules Always we consider how we would to be treated if confronted by our or any organization. We always remind ourselves that we must have consistent standards in our personal and professional lives. We are always seeking value, goods and services, which exceed our needs and expectations, so why should our customers be different? A customer is: 1. The most important person in any business. 2. Not dependent on us We are dependent on them. 3. Not an interruption of the work. They are the purpose of it. 4. Not some one to argue or match with. 5. Part of the business Not an outsider. 6. A person who brings his/ her want.It is our job to fill these wants and needs. 7. Deserving of the most courteous and attentive treatment we can give them. 8. The backbone of this and every business 9. A person who makes possible to pay the employee' s salary.