Soru
![the concept holds
that consumers will favor producto that
offer the most in quality, performance
and innovative features
Marketing
Product
Selling](https://static.questionai.com.tr/resource%2Fqaiseoimg%2F202411%2Ftheconcept-holdsthat-consumers-favor-producto-thatoffer-twTspagTVi00.jpg?x-oss-process=image/resize,w_600,h_600/quality,q_50/format,webp)
the concept holds that consumers will favor producto that offer the most in quality, performance and innovative features Marketing Product Selling
Çözüm
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İclal
Usta · 5 yıl öğretmeniUzman doğrulaması
Cevap
The concept you are referring to is known as "product differentiation." Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. By emphasizing unique features, benefits, or qualities, companies aim to make their products more appealing to consumers.<br /><br />In essence, product differentiation seeks to highlight how a product stands out in terms of quality, performance, and innovative features. This strategy helps businesses create a competitive edge and can lead to increased customer loyalty and market share.<br /><br />For example, a smartphone manufacturer might differentiate its product by offering a longer battery life, a higher-resolution camera, or faster processing speed compared to competitors. By focusing on these unique attributes, the company can attract consumers who prioritize these specific features.<br /><br />Overall, product differentiation is a key aspect of marketing and selling strategies, as it helps businesses communicate the unique value proposition of their products to potential customers.
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