Contests, samples and coupons are all examples of Premiums Novelty items Personal selling Sales promotion

The correct answer is: Sales promotion.<br /><br />Contests, samples, and coupons are all examples of sales promotion. Sales promotions are marketing strategies designed to stimulate consumer interest and encourage immediate purchase or engagement with a product or service. These tactics aim to create a sense of urgency and enhance the perceived value of the offering, thereby driving sales and increasing brand awareness.