İş Atama Yardımı
Standart bir iş ödevi yazmak çoğu genç için asla kolay bir iş değildir. Görev konusunun, iş türünün ve yönünün iyi anlaşılmasını gerektirir; ödev için mükemmel taslak ve içerik çerçevesini geliştirmenin yanı sıra, ana metni yazma işine başlamanın yanı sıra metnin daha sonraki bir aşamada düzeltmelerini yapmak.
Bu nedenle, iyi fikirler edinmek için sıklıkla profesyonel görev yardımcıları ararlar. İster makalenin çerçevesini almak için yapay zekaya bazı talimatlar yazmak olsun, ister ilgi çekici konulara ulaşmak için ondan yardım istemek olsun. Eşsiz kalitede çözümleri anında geliştirmek için bizi tercih edebilirsiniz.
- 10) Soon-Yi Park's chain of travel agencies has identified the lesbian, gay bisexual, and transgender communit y as a market that spends an increasing percentage of its income on travel.Which of the following would be the LEAS T effective component of a marketing plan for Soon-Yi to take advantage of this opportunity? A) develop a presence on LGBT -oriented social networking sites B) position his agency as focused on specialized experiences C)implement a mass marketin g campaign D) place specially.-targeted ads in gay -themed publications E) advertise on LOGO the cable television network aimed at gays and lesbians and their friends 11) Brad works with a reputed retailer and leads a team that collects market information from a wide variety of sources ranging from marketing research st udies to monitorins online conver sations where consumer s discuss Brad's firm or its products.Brad's team uses this information to arrive at a better understanding of consumer behavior and their buying motives. This in turn,allows Brad's firm to successfully generate more value for consumers.Brad leads the team. __ A) product development B) strategy implementation C) human resource D) customer relationship management E) customer insights 12) The market researchers at HoneyCamp Foods gather daily sales data and sort it by product line and region.With the help of sophisticated tools and techniques they develop the data needed by marketing managers to evaluate the market share of the company's differer t products and also to gain valuable market insights. This mix of people and procedures at HoneyCamp Foods that generat e actionable marketing insights represents ; a(n) __ . A) enterprise plannin system B) produc t mix C) strategic planning system D) marketing information system E) business portfolio 13) Kei, a senior marketir g manager of a pizzerie in North Florida, is currently researching electronic collections of consumer information within the company network to arrive at crucial marketing decisions.In this instance.Kei is using __ A)ethnographic research B) internal databases C)descriptive research D) data u arehouses E) causal research 14) The marketing department of a reputed firm wants to improve strategic decision making,track the actions of other players in the marke et, and provide early warning of opportunitie s and threats .Which of the following would help , the firm achieve its objectives? A)ethnographic research B) strategic planning C) data warehousing D)competitive marketing intelligence E) custome r relationship management 15) Which of the following is true with regard to marketing research? A) The marke ting research process depends primarily on sophisticated internal databases. B) The marketing research process requires assessing macroeconomic forces. C) Marketing research gives marketers insights into customer motivations. D) Marketing research eliminates the need for a SWOT analysis. E) Marketing research is a simple two-step process. 16) Akira Takano.a marketing manager, is about to test the hypothesi s that the sale of a particular product will increase exponentially if there is a 5 drop in the selling price of the product .Akira is involved in __ research. 1)exploratory B)descriptive c) causal D)constructive E)ethnographic 7) In __ research.the objective is to gather preliminary information that will help define the problem and uggest hypotheses. ) exploratory B) statistical ) causal D) analytic E)descriptive
- 34) As a consequence of the green movement, many companies are developing strategies and practices that support __ ment intervention A) B) environmental sustainability E) rapid exploitation of natural resources D) mass marketing C) deregulation 35) Marketers who use __ often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals A) demograph ic segmentation B)geographic segmentation E) occasion segmentation D) psychographi c segmentation benefit segmentation . 36) When an airline goes after a "share of travel" from its customers,it is attempting to increase __ A) partner equity B) share of customer C) profit margins D) customer -managed relationships E) customer ownership 37) Walmart relies on sound relationships with its low-cost suppliers in order to pass low prices on to consumers. Thus, forming a __ is crucial to Walmart's success. A) value delivery network B) growth-share matrix C) customer relationship management policy D) market concept philosophy E) diversification strate 38) The __ environmen consists of factors that affect consumer purchasing power and spending patterns. A) cultural B) political C) technological D) economic E) natural 39) Which type of organization helps companies to stock and move goods from their points of origin to their destination? A) financial intermediaries B) physical distribution firms E) suppliers C) marketing services agencies D) resellers 40) The real value of a company's marketing research and information system lies in the __ A) amount of data it generates B) variety of contact methods it uses C) efficiency with which it completes studies D) quality of customer insights it provides E) marketing information system it follows PART II (20p) 1. What are the steps of the marketing research process? How do companies conduct research?
- markets inth markets are similar to consumer A) the nature of __ markets in that marke decision processing with in both the markets are same the same for both Dake purchase decisions to satisfy who assume buying roles and D) both share the same market structure the the types of decisions are fairly consistent in both the markets Pure Drug Company produces insulin, a product with a very stable demand Even though the changed several times in the past two years.the demand for Pure Drug's insulin remained relatively unaffected. In this instance the demand for insulin is A) latent B) negative representative of __ demand. C) inelastic D)derived E) composite 26) Demand for outboard motors depends on consumers purchasing fishing boats This is an __ A) primary B) composite C)derived D)elastic E) negative 27) A business purchase usually involves i es all of the following EXCEPT __ A) more decision participants B) manufacturing representatives C) more professional purchasing effort D) trained purchasing agents E) high-level trained supply managers The owners of a manufacturing firm in Ohio have 28) The ou a core network of suppliers to ensure an develetrupted supply of products This is an example of __ . A) capability management B) a supply bottleneck C) asset management D) backsourcing D) supplier development Inc., a software fire based in California, 29) Sigmu to printers from the designated any modifications This is an example of __ demand A) B) inelastic demand C)a straight rebuy __ situation, the "in" supplier may become nervous and feel pressured to put foot forward to protect an account and the "out" may see the present situation as an opportunity to make a better offer and gain new buviness A) straight rebuy B) new task C) reverse auction D) modified rebuy E) solutions selling 31) Peter Adams, an entrepreneur decided to start a new technology venture. As he needed servers and computers for his company.he decided to order these from a local vendor who was offering attractive discounts. In this instance Peter __ A) faces a new task situation B) faces a modified rebuy situation C) is most likely to benefit the most from reverse auction D) faces the need for product differentiation E) plans to attract customers by offering products at below-market prices 32) __ refers to buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation. A) Systems selling B) Performance review C) Problem recognition D) Proposal solicitation E) General need specification 33) Sage Hospitals, a nonprofit organization. 33) Sage healthcare to the people in the Midwest. Management at Sage is involved in the __ market. A) government B)consumer C)wholesale D) institutional E) resell 34) Which of the following is one of the other 34) Whi in a f the followinonment apart from marketing stimuli? A)product stimuli B) cultural stimuli C)price stimuli D) place stimuli E) promotion stimuli
- markets in thinkets are similar to consumer A) the nature of the buying the same for both markets in that __ marke decision processing unit is in both the markets are same D. Ke purchase decisions ho satisfy who assume buying roles and D) both share the same market structure the markets E) the types of decision are fairly consistent in both Pure Drug Company produces insulin, a product with a very stable demand Even though the changed several times in the past two years the demand for Pure Drug's insulin remained relatively unaffected. In this instance the demand for insulin is A) latent B) negative representative of __ demand. C) inelastic D)derived E) composite 26) Demand for outboard motors depends on consumers purchasing fishing boats This is an __ A) primary B) composite C)derived D)elastic E) negative 27) A business purchase usually involves i es all of the following EXCEPT __ A) more decision participants B) manufacturing representatives C) more professional purchasing effort D) trained purchasing agents E) high-level trained supply managers The owners of a manufacturing firm in Ohio have 28) The ou a core network of suppliers to ensure an develetrupted supply of products This is an example of __ . A) capability management B) a supply bottleneck C) asset management D) backsourcing D) supplier development Sigma Inc., a software firm based in California, 29) Sigmu to printers from the designated any modifications This is an example of __ demand A) B) inelastic demand B) in straight rebuy __ situation, the "in" supplier may become nervous and feel pressured to put foot forward to protect an account and the "out" suppliers may see the present situation as an to make a better offer and gain new business A) straight rebuy B) new task C) reverse auction D) modified rebuy E) solutions selling 31) Peter Adams, an entrepreneur decided to start a new technology venture. As he needel servers and computers for his company he decided to order these from a local vendor who was offering attractive discounts. In this instance Peter __ A) faces a new task situation B) faces a modified rebuy situation C) is most likely to benefit the most from reverse auction D) faces the need for product differentiation E) plans to attract customers by offering products at below-market prices 32) __ refers to buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation. A) Systems selling B) Performance review C) Problem recognition D) Proposal solicitation E) General need specification 33) Sage Hospitals, a nonprofit organization. 33) Sage healthcare to the people in the Midwest. Management at Sage is involved in the __ market. A) government B)consumer C)wholesale D) institutional E) resell 34) Which of the following is one of the other 34) Whi in a f the followinonment apart from marketing stimuli? A)product stimuli B) cultural stimuli C)price stimuli D) place stimuli E) promotion stimuli
- EXCEPT all or'n business-to- EXCESS marketing enhances all of the A) targeting __ within litating get business individuals Maculat arect buying decisions between ating anytisit crganizations selling and buying D) mant information control of and access to gr conferences person with customers at trade shows important information control of and access to 14)ducts? of the following is true with regard to products? B) Proce than that of services. thany of products is far more difficult to C) Prizations, persons, places and ideas do not onstude experiences, D) Products are not meant for sale in the market. D) Products include services salein persons, places, organizations, ideas, or mixture of perso essentially intangible. E) Products refer to only those activities that are 15) Marketing mix planning begins with __ A) building an offering that brings value to target customers B) finding a suitable promotion strategy for the product C) setting a reasonable price for the product D) selecting the right channel for distribution of the product E) calculating the total costs involved in manufacturing the product 16) Market offering includes everything from pure tangible goods to pure services, as well as combinations of goods and services. Which of the following is NOT a product or service? A) breakfast cereal B) rental car C) free concert D) shoes E) haircut 17) Product planners need to consider products and services on three levels.Each level adds more customer value. The most basic level is __ which addresses the question."What is the buyer really buying?" A) an actual product B) an augmented product C) core customer value D) co-branding E) exchange value 18) Product planners need to consider products and services on three levels. At the third level, product __ planners must build A) an actual product B) an augmented product C) core customer value D) a brand personality E) a basic product 19) __ are consumer products and services that customers susually buy frequently, immediately, and with minimal comparison and buying effort. A) Unsought products B) Capital items C) Shopping products D) Convenience products E) Supplies and repair services 20) __ are less frequently purchased consumer products and services that customers compare carefully on suitability, quality.price, and style. A) Shopping products B) Convenience products C) Unsought products D) Capital items E) Supplies and repair services 21) Erica wants to replace her old washing machine with a new one.In order to get the maximum value for her money, she plans to spend substantial time and effort in gathering information and making product comparisons before making the actual purchase. In this instance, Erica is planning to buy a(n) __ product. A) convenience B) unsought C) specialty D) shopping E)exclusive 22) A hickory rocking chair, handmade by an Amish woodcarver in Lancaster, Pennsylvania,from locally grown wood, is an example of a __ A) convenience product B) capital item C) service D) specialty product E) product attribute 23) Which of the following is NOT part of the business market? A) Kruger Group sells interior security systems to resorts. B) A country club buys safety equipment for its swimming pool. C) Maria Theresa shops for her family's groceries at the local Whole Foods store. D) A firm buys laptops from Dell for company salespeople to use when traveling salespeople sells a vinyl printing press to a E) Alimaturer of plastic storage containers.